Our Story

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Elevate your smile,
Elevate your confidence,
Elevate your life.

Inspiration Behind Cloud Whitening:
Monica and Manisha's Journey

Cloud Whitening was created by two general dentists and sisters, Dr. Monica Giuliani and Dr. Manisha Suri. They built their careers on parallel paths and eventually realized that their personal and professional journeys were deeply connected. These shared experiences, combined with a close personal bond, led them to develop a whitening system that reflects both their clinical expertise and their lives beyond dentistry.

During this time, Dr. Giuliani was diagnosed with breast cancer, an unexpected and life-changing challenge. As she navigated treatment, her family became her foundation of support. Her younger sister played a central role, listening closely and offering guidance and encouragement as they navigated the many medical decisions and emotional hurdles. With the dedication, care, and love of her entire family, she was able to move through this difficult chapter.

Before treatment, Dr. Giuliani led a very active lifestyle, including group fitness, a full work schedule, and a vibrant social life. Returning to these routines took time, and the process had a significant impact on her confidence. The experience was humbling, but gradually she found her way back to balancing work, family, friendships, and fitness.

As she regained her footing, Dr. Giuliani began experimenting with various whitening products to improve her smile. While she wanted noticeable results, tooth sensitivity became a recurring issue, interfering with everyday pleasures like drinking coffee. During one of their regular conversations, the sisters realized that the best solution was to create a whitening product themselves.

That realization marked the beginning of their shared mission. Their goal was to develop a whitening system that delivered excellent results without sensitivity, while also making it easy to maintain a bright smile over time. They tested different formulations, methods, and whitening levels, ultimately creating a series of products that proved both effective and comfortable.

Once they achieved their desired results, the focus shifted to long-term maintenance. They wanted a system that fit seamlessly into everyday life while preserving results. This vision became the foundation of Cloud Whitening, a brand created to help patients experience the same confidence, comfort, and satisfaction they sought for themselves.

Elevate your smile, elevate your confidence, elevate your life.

So Began Our Endeavor

To create a whitening product that would get the best results without sensitivity and then maintain these results to keep our smiles beautiful. We began testing different methods and levels of whitening and came up with a series of whitening products that were effective.

Once we achieved our desired outcome we wanted to have a system that would maintain our beautiful smiles in an easy and effective way. That’s what we had in mind when creating Cloud Whitening, to bring this level of confidence to all our patients.

A Partnership Shaped by Experience

Both founders run successful general dentistry practices and understand the daily challenges patients face with whitening. Many patients want results but struggle with sensitivity, inconsistent products, or complicated whitening systems. As clinicians, Dr. Giuliani and Dr. Suri spent years recommending whitening options, adjusting treatment plans, and helping patients manage sensitivity.

Their shared perspective created the foundation for Cloud Whitening. Their goal was to design whitening products that are gentle enough for sensitive teeth, strong enough to produce real results, and simple enough for daily life.

Created by Dentists for Real People

The founders spent months testing formulations, exploring delivery systems, and comparing levels of whitening to find the right balance of comfort and effectiveness. Their focus remained the same throughout the entire development process. They wanted to create a whitening system that lifted stains, protected enamel, and felt comfortable even for people with sensitivity.

Once they achieved their ideal formula, they developed a system that would help maintain results long term. The whitening pen and LED kit are the first steps in a broader whitening line that will eventually include a professional in-office option and a small at-home maintenance kit.

Our Commitment to Patients

Cloud Whitening was built on a simple belief. When people feel good about their smile, their confidence grows in every part of their life. Our products were designed to help people experience that feeling without discomfort or frustration.

We are proud to offer whitening solutions created by dentists who genuinely understand what patients need. Our mission is to make whitening approachable, effective, and enjoyable for everyone.

Elevate Your Smile, Elevate Your Confidence, Elevate Your Life

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